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Possible Answers:
JIF.
Last seen on: Eugene Sheffer – King Feature Syndicate Crossword – Oct 24 2022
Random information on the term “JIF”:
Cif is a French brand of household cleaning products owned by the Anglo-Dutch company Unilever, known as Jif in Australia, New Zealand, Japan, Middle East and the Nordic countries.[citation needed]
Cif was launched in France in 1965 and was marketed in competition against scouring powders (such as Vim scouring powder) as a creamy and hence protective, but powerful household cleaner.
Cif is sold under the names Jif, Vim, Viss and Handy Andy, depending on which of the 51 countries it is sold in.
In Sweden, and South Africa, the products were originally sold under the name Vim before this was changed to Jif, the launch name in Ireland, the Netherlands and Hong Kong.
In January 2001, the name in most of these countries was changed to Cif in order to align marketing and product inventories across the continent. Despite this, many in Ireland, continue to call the product Jif.[according to whom?] The name change from Jif to Cif was confirmed by Unilever in December 2000.