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Influencer’s material? (In this answer, note the first letter + the last 4 letters)

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PROPAGANDA.

Last seen on: Daily Boston Globe Crossword Monday, 20 November 2023

Random information on the term “PROPAGANDA”:

Agitprop (/ˈædʒɪtprɒp/; from Russian: агитпроп, tr. agitpróp, portmanteau of agitatsiya, “agitation” and propaganda, “propaganda”) refers to an intentional, vigorous promulgation of ideas. The term originated in the Soviet Union where it referred to popular media, such as literature, plays, pamphlets, films, and other art forms, with an explicitly political message in favor of communism.

The term originated in the Soviet Union as a shortened name for the Department for Agitation and Propaganda (отдел агитации и пропаганды, otdel agitatsii i propagandy), which was part of the central and regional committees of the Communist Party of the Soviet Union. Within the party apparatus, both agitation (work among people who were not Communists) and propaganda (political work among party members) were the responsibility of the agitpropotdel, or APPO. Its head was a member of the MK secretariat, although they ranked second to the head of the orgraspredotdel. Typically Russian agitprop explained the ideology and policies of the Communist Party and attempted to persuade the general public to support and join the party and share its ideals. Agitprop was also used for dissemination of information and knowledge to the people, like new methods of agriculture. After the October Revolution of 1917, an agitprop train toured the country, with artists and actors performing simple plays and broadcasting propaganda. It had a printing press on board the train to allow posters to be reproduced and thrown out of the windows as it passed through villages. The first head of the Propaganda and Agitation Department of the Central Committee of the Communist Party (b) was Evgeny Preobrazhensky.

PROPAGANDA on Wikipedia

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