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Fluffy boot brand

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Possible Answers:

UGG.

Last seen on: Daily Boston Globe Crossword Tuesday, April 11, 2023

Random information on the term “UGG”:

UGG is an American fashion company primarily known for its sheepskin boots, founded in 1978 by Australian surfer Brian Smith in Santa Monica, California. After putting on his pair of Australian sheepskin boots after a chilly late-night surf in Malibu, Smith realized sheepskin boots weren’t available in the United States like they were in Australia, giving Smith the idea to create UGG. UGG specializes in footwear, ready-to-wear, accessories, and home textiles.

UGG was founded in California in 1978 by Australian surfer Brian Smith and Doug Jensen. Smith was living in Santa Monica, California after studying at UCLA’s Anderson School of Management. Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer, Country Leather. Unhappy with the brand, Smith trademarked UGG. Later, family friends invested $20,000 into the venture and the group set up Ugg Imports. In their first season in business, Ugg Imports sold 28 pairs of boots. Due to other business commitments, in 1979 Jensen handed over his share of the company to Smith. Sales steadily grew and Smith set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words “Original UGG Boot UGG Australia”. By 1994, 80 percent of UGG’s sales were in southern Orange County, but the company gained international attention after the boots were worn by the U.S. Olympic team in Lillehammer for the 1994 Winter Olympics.

UGG on Wikipedia

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