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Back-of-book directory

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Possible Answers:
INDEX.

Last seen on: NewsDay Crossword December 13 2022

Random information on the term “INDEX”:

Rajdeep ‘Raj’ Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is the editor-in-chief of Journal of Marketing Research. He is known for his work on marketing research, marketing strategy and business to business marketing.

Grewal has used quantitative methods to theoretically and empirically study social networks and interactions, competitive strategy and the role of marketing within an organization. His work has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Information Systems Research, Strategic Management Journal, Decision Sciences and Management Science.

In 2016, Grewal was given the AMA Marketing Strategy SIG’s 2016 Mahajan Award for lifetime contributions to Marketing Strategy research. Grewal and his coauthors of “The Chief Marketing Officer Matters!” were honored with the Sheth Foundation/Journal of Marketing Award in 2020

INDEX on Wikipedia

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